Become a Glower

BECOME A GLOWER

Lead the kind of room you wish you'd walked into.


Built for leaders with heart. We send the choreography. We handle the admin. You hold the room.


Why we exist.

Flow & Glow was born in Sweden in 2021. From the feeling that the dance world was missing something — a place where bodies aren't projects, where performance isn't the point, where everyone belongs exactly as they are.


We don't have mirrors, we have each other. And when a room of Flowers stops comparing themselves and starts moving together —something magical happens.


Now we're growing. And we're looking for the right people to bring this to their own cities, their own communities, their own room of Flowers.


Read our full story →

Video: David West

What you do and what we handle.

YOU LEAD THE ROOM

  • Teach the choreography
  • Hold the energy of the class
  • Connect with each Flower
  • Be their mirror — through smiles, encouragement, presence

WE HANDLE THE REST

  • 2 Choreo Drops/year (fresh choreography and music)

  • Studio rent + music licensing

  • Brand marketing, paid ads, website

  • Bookings + Flower questions

You focus on the room. We focus on the rest.


Is this for you?

YOU'RE ALREADY ONE OF US IF:

  • You feel pulled to this — not because it's easy, but because it matters
  • You have some experience teaching or leading classes
  • You care more about your Flowers than your reflection
  • You want to lead — not perform
  • You're ready to commit ~4 months to becoming certified
  • You're 18 or older

This isn't for everyone — and that's intentional. Flow & Glow is built on care, not credentials.

From interested to certified.

Your Glower journey, step by step. ~4 months total from initial training.

1

Submit the interest form

5 MIN

A short intro about you and why this calls.
Submit form here 

2

1:1 call with Marica

30 MIN ·  FREE

A safe space starts with the right people in the room.

3

Connect Your Glow Initial Training

2 DAYS ·  STOCKHOLM

The Flow & Glow method, hands-on. You become a Glower in Training.

4

Teach your first class

WITHIN 1 MONTH

Practice with people who love you.

5

Connect your Glow Digital Workshop

4 HOURS ·  ONLINE

Marks the official start of your certification process. 

6

Submit certification video

WITHIN 2 MONTHS FROM IRL TRAINING

Real classes, real feedback. Record one for review.

7

Glower Trainer review

3 ATTEMPTS ·  4 MONTHS MAX

Connection (40%) · Cueing (30%) · Choreography (30%). Pass all three.

8

Certified Glower

YOU MADE IT

Start teaching Flow & Glow Dance courses through Flow & Glow AB.

The honest details.

INVESTMENT

6 090 SEK

incl. 25% VAT · Connect your Glow Initial Training

TIME INVESTED

~4 months

from Initial Training to becoming certified Glower

LOCATION

Stockholm

Welcome from anywhere (plan your own travel)

WHAT YOU GET

Choreo + community

2 Choreo Drops/year + mentors + Glower Meetups

EARNINGS

A percentage of every booking.15% single courses · 20% Flow Power cards · 25% Flow Forever memberships. On average ≈ 225 SEK per Flower per 6-week course.

We tell you this because we believe in transparency. 

NEXT TRAINING DAYS · STOCKHOLM

13-14 June 2026

fully booked

15-16 August 2026

Limited spots. We keep our trainings small to ensure personal connection — even how we train Glowers is built on community, not mass production.

Questions you might have.

Do I need teaching experience?

We recommend some experience teaching or leading classes it helps you feel confident holding space for a group. Flow & Glow is simple in structure but emotionally rich. Not perfect, just real.


Will I create my own choreographies?

No we send you two fresh Choreo Drops per year. Each drop contains 45 minutes of music plus ready-made choreographies, built around our values. You bring the energy; we bring the choreo.


What if I'm scared I'm not good enough?

Then you're human, and you're not alone. Almost every Glower has thought "Will anyone show up?" or "What if I forget the choreo?" The truth: you don't have to be perfect, you just have to care.


How will I teach Flow & Glow once I'm certified?

Going forward, Flow & Glow AB arranges all courses we handle rent, marketing, bookings, music licensing and Flower questions. You focus on showing up and leading the room.


Can I teach independently instead?

Yes — there's also a path for Glowers who want to organize their own classes. The model isn't fully finalized yet, but reach out and we can talk about that path: marica@flowandglowdance.com


What if I'm not based in Stockholm?

You're welcome from anywhere in Sweden. Training is held in Stockholm; travel and accommodation are on you. Once certified, you can teach in your own city we'll work together to set up a course there.


Is there an age requirement?

Yes you need to be 18 or older to apply.


Can I book a 1:1 call before committing?

Yes. Book a no-pressure call with Marica to ask anything: empowerment@flowandglowdance.com

Ready to lead?

Submit the interest form. 5 minutes. No pressure. No commitment yet.

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