Our story

The story behind Flow & Glow®


Flow & Glow was born out of a desire to create something more than just another workout. We wanted to build a space where joy comes first – where music, movement, and emotion come together without pressure, judgment, or mirrors.


Created by women, inspired by community, powered by freedom.

What we believe in

Body positivty

Every body is a dance body. We welcome all shapes, sizes, and backgrounds.

Music-driven movement

Let the rhythm guide you – no prior choreography knowledge required.

Freedom over perfection

We celebrate how dancing makes you feel, not how it looks.


Why Flow & Glow® is different

We know what it’s like to feel the pressure to be perfect, to look a certain way, to keep up with expectations. Flow & Glow is here to help you let go of all that. This is your time to just be.


There are no mirrors in our space because we believe your energy is what shines the brightest. There’s no focus on appearances, no impossible standards, and no competition. It’s about finding confidence from within, connecting to others, and leaving class feeling lighter, freer, and more like yourself.

Photo: Ronja Nyström

“Creating Flow & Glow has been one of the most personal, rewarding journeys of my life. This isn’t just a dance workout; it’s a space to feel, connect, and grow. My dream was to create something that reminds people of their power, their inner beauty, and their worth. And I’m so grateful to see that dream come to life every time someone steps into class.”


Flow & Glow is more than movement, it’s a celebration of YOU.


Ready to move, feel, and grow? We’re here, waiting for you.


With love,

Marica, founder 

Glowers happy
Photo: Perra Axelsson
Glowers with embracing at Allt för Hälsan
Photo: Angelica Liljenroth
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